News You Can Use

A Satisfied Customer Any Way You Slice It

October 14, 2011

Precision Profile — Jay Tortorice, Jason’s Deli
You could imagine that with everything a casual, fast-service restaurant franchisee has to worry about, signage wouldn’t exactly be on their front burner. But you’d be wrong. According to Jay…
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Signography: How Signage Reflects Local Heritage

October 07, 2011

It’s considered a cult art form by some. Who doesn’t remember the gas station signs pitching ice-cold pop or the Burma-Shave signs lining Route 66? But besides the kitsch factor, old signs are very often true reflections of a region’s local…
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PSL Pointers: Permitting & Zoning

September 30, 2011

If you’ll permit…
There’s definitely a right way and a wrong way to the process of obtaining signage permits and working with your local zoning authorities. The first rule of thumb is “be prepared.” You’ll need directions to the store location or…
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